Performance Marketing
Full-funnel campaign builds and management across search and social. Account structure, keyword and audience strategy, negative keyword hygiene, creative testing, and budget scaling tied to CAC targets — not vanity metrics.
Full-service growth marketing agency
Maximum impact,
measured.
Impaxium runs the whole growth stack — paid media, tracking infrastructure, conversion optimization, lifecycle, SEO, and lead generation. Every dollar is tracked to revenue, so you always know what's working, what it costs, and what to scale next.
No junior handoffs. No black-box reporting. No long decks about "brand lift."
× Tracking verified end-to-end
Blended performance
Live
−38%CAC · 90 days
4.2×Blended ROAS
100%Spend attributed
× CAC down, volume up
$46M+Annual ad budgets managed
50%ROI delivered at eight-figure spend
2 exitsIncluding a PE sale at 18× EBITDA
0Junior account managers between you and the work
Track record of the senior operator running your account — not an agency-wide aggregate.
What we do
The full growth stack, under one roof
Most agencies sell one channel and hope the rest of your funnel cooperates. We run the whole system — acquisition, measurement, conversion, and retention — so each piece makes the others work harder.
Tracking & Analytics Infrastructure
The part most agencies fake. We build conversion tracking that actually counts — server-side events, deduplication, enhanced conversions, and attribution you can trust before a dollar of spend gets scaled.
CRO & Funnel Optimization
Landing pages, registration and booking flows, and A/B testing programs built to lift conversion rates. We rebuild funnels end to end — copy, layout, form logic, even bot protection — and measure every variant.
Lifecycle & Marketing Automation
Your list is your cheapest channel. We build CRM workflows, email and SMS programs, lead routing, and integrations that follow every customer through the journey — automatically.
SEO & Content Strategy
Technical audits, indexation fixes, Search Console diagnostics, and keyword research that finds the low-competition niches your competitors miss. Plus local presence: Google Business Profile and review strategy.
Lead Generation Systems
Owned lead-gen funnels and custom prospecting tools built on real data — so your pipeline isn't 100% dependent on auction prices. We build the asset; you own the leads it produces.
Why Impaxium
The agency that isn't your typical agency
You've probably been burned before: a great pitch, then a handoff to whoever was available. Here's how we're built differently.
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Senior operator, hands on keyboard
The person who pitches your account is the person inside your ad accounts, your tag manager, and your CRM. No layers, no translation loss, no "let me check with the team."
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Tracking first, scaling second
We won't scale spend on broken measurement. The first thing we fix is how conversions are captured and fed back to the platforms — because optimization is only as good as its data.
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You own everything
Your ad accounts, your analytics, your CRM, your creative, your landing pages. If we ever part ways, everything we built stays with you — fully documented.
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Reporting tied to revenue
No 40-slide decks about impressions. You get a clear view of spend, CAC, and return by channel — the numbers a CFO would ask about, updated continuously.
Board-level advisory
Growth leadership for private equity portfolios
Most portfolio companies are operationally sound but have no one at the table who owns growth. Hiring a full-time CMO at every company doesn't pencil — so growth gets delegated to vendors nobody is qualified to evaluate.
Impaxium fills that seat. We act as the board-level growth resource across your portfolio: setting strategy with leadership, auditing every dollar of marketing spend, holding agencies and in-house teams accountable, and standardizing how growth gets measured and reported up to the board.
This isn't theory. The founder has carried two companies through exits — including a sale to private equity at 18× EBITDA — and knows what a growth story has to look like at the board level.
Discuss your portfolioWhat the seat covers
- Growth due diligencePre-acquisition review of a target's marketing engine, CAC trends, and channel risk.
- Portfolio marketing auditsA straight answer on what each company's spend is actually producing.
- Unit-economics standardsOne consistent CAC, LTV, and payback framework across every company.
- Vendor & team oversightSomeone qualified to manage the agencies and hold internal teams to targets.
- Board reportingQuarterly growth reviews in the language of operators and investors, not marketers.
- Fractional CMO seatSenior growth leadership for companies between hires or below the headcount line.
How it works
From audit to scale, in four moves
Audit
We tear down your accounts, tracking, funnel, and analytics. You get a straight answer on what's leaking money — whether you hire us or not.
Instrument
We rebuild the measurement layer: conversion tracking, attribution, and reporting. Now every decision after this has real data behind it.
Launch & test
Campaigns go live with a structured testing plan — creative, audiences, landing pages, offers. Winners get identified fast and fed more budget.
Scale
With CAC under control and tracking verified, we scale spend across channels and layer in lifecycle and organic so growth compounds.
Industries we serve
Vertical experience that compounds
Growth marketing experience across regulated, high-consideration, and high-velocity categories — from financial services and Medicare to home services, ecommerce, and SaaS.
Financial Services
Banking & Payments
Insurance
Medicare & Senior Services
Home Services
Solar & Energy
Automotive
Real Estate
Moving & Storage
Home Warranty
Consumer Products
Retail & Ecommerce
Travel & Hospitality
Education
Legal Services
Telecom & Internet
Software & SaaS
Performance Marketing
Lead Generation
Media & Publishing
Consumer Reviews & Marketplaces
The stack we work in daily
Your tools, mastered
Google AdsMicrosoft AdvertisingMeta AdsGA4Google Tag ManagerMeta Conversions APIHubSpotZapierSearch ConsoleLooker StudioGoogle Business Profile
Common questions
What to know before you reach out
What does a full-service growth marketing agency actually do?
Everything between a stranger and a repeat customer. At Impaxium that means paid media management (Google Ads, Microsoft Ads, Meta), the conversion tracking and analytics infrastructure underneath it, landing page and funnel optimization, lifecycle marketing in your CRM, SEO, and owned lead generation systems — managed as one connected system instead of disconnected vendors.
How is Impaxium different from a typical marketing agency?
Three ways. The senior operator who sells the work does the work — there are no junior handoffs. We fix measurement before we scale spend, because optimizing on bad data just makes bad decisions faster. And you own everything we build: your ad accounts, analytics, CRM, and landing pages stay with you.
What is board-level growth advisory for private equity?
A senior growth resource that works across a private equity portfolio instead of inside one company. We handle growth due diligence on acquisition targets, audit marketing spend at each portfolio company, standardize CAC, LTV, and payback reporting, oversee agencies and internal teams, and present growth to the board in operator language. It fills the gap for portfolio companies that can't justify a full-time CMO.
What's included in the free growth audit?
A plain-English review of your current setup — conversion tracking accuracy, ad account structure, and funnel performance — with the three things we'd fix first and why. It's useful whether or not you hire us, and there's no sales sequence attached to it.
Who do you work with?
Companies that spend meaningfully on customer acquisition and want it measured properly — from individual B2B and consumer brands to private equity firms that need one growth standard across a portfolio.
Get started
Get a free growth audit
Tell us a little about your business and we'll come back with a plain-English review of your tracking, account structure, and funnel — including the three things we'd fix first. Typical response within one business day.
No obligation, no sales sequence. Your information is never shared.